A target-inspired design to convey precision, excellence, and patient focus.

CLIENT: FIRST HEALTH IMAGING
COPY: GREEN COPY & CO.
WEBSITE DEVELOPMENT: ALEX HARDY

First Health Imaging is a private medical imaging service specializing in same and next-day diagnostics for professional athletes and sports clubs. Despite being an established, very knowledgeable company, they lacked a visual identity.

As an established but unbranded provider, First Health Imaging needed a complete brand identity built from the ground up—encompassing strategy, design, and digital assets—to reflect their precision, professionalism, and premium service.

This project was treated as a new company launch, developing a clear brand proposition, visual identity, and website. A clear proposition, visual identity, and website were all created using the target motif to symbolize precision and excellence. This circular device is used throughout the branding to keep the patient at the heart.