Creating the Gut Health Guru.

CLIENT: LIVING LEAN
COPY: VICKY GREEN COPY
DESIGNED AT REVOLVER MEDIA

With supergreen products flooding the market, Living Lean needed a unique selling point to stand out in the wellbeing sector. The brand had a strong gut health and detox message but lacked differentiation.

We built the brand story around Ben, a former athlete, whose journey began when a cancer patient sought his nutritional advice. Years of knowledge were distilled into a supergreen powder. By positioning Ben as the ‘Gut Health Guru’, we highlighted his personal experience and professional expertise, giving authenticity and authority to the product range.

The refreshed brand identity was rolled out across a new website, promotional video, and product packaging. This repositioning not only distinguished Living Lean from competitors but also made gut health central to its message, supported by the credibility of its founder.