From a name that needed a little more brewing, to a brand with plenty of character.

CLIENT: DOCK & BREW
DESIGNED AT SCOPE OUT

Dock & Brew originally started as a branding project, but after an initial strategy meeting with the family behind the coffee shop, it quickly became clear the name needed a little more brewing too. Situated close to Liverpool’s iconic docks, Dock & Brew felt like the perfect fit. Bringing together the location, their love of a proper brew and the welcoming, community feel they wanted to create.

The brand needed to feel warm, confident and full of personality, rather than falling into the usual ‘beige coffee shop’ look. A warm colour palette was created alongside a playful ‘cuppa’ inspired logo, with an illustration style adding another layer of personality. The family became part of the brand too, with personalised illustrated characters created for each family member, even the dog was included!

As big coffee drinkers themselves, the owners know their brews, and that passion needed to come through. From family-made eats to produce supplied by local businesses, Dock & Brew is all about good coffee, good food and good people, now with a brand designed to feel just as welcoming.